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Hi there, I'm Juhi. Award-winning brand and senior marketing leader for high-stakes initiatives.
Coach & Girl Mum.
I help brands, agencies and people unlock growth through clarity, creativity, culture, and a little bit of magic.
20 years of advertising experience in London and Singapore, building global brands like Coke, SK-II, and American Express.
The Work
Coca-Cola: Three stories of what happens when you bring the right people into the right room. And protect the edges of the work.
Coca-Cola Thailand, Epic Night Out: Tturning street food into pop culture, and pop culture into transactions.
Coke Studio Philippines Video Vinyl: a collision of old and new, visual and sonic, analogue and digital. Fandom you could hold in your hands.
Coca-Cola x NewJeans: where K-pop met Y2K fashion, old denim became new, and a laundromat became the hottest ticket in town.
How I Help
I partner with leaders and teams on critical priorities, especially when growth needs a fresh lens and the old answers no longer apply. Hands-on, I help turn ambition into clear direction, momentum, and work that actually moves the needle.
01: High-Stakes Client & Growth Partnerships:
Relationships don't drift because people stop caring. They drift because things go unsaid. I step in when client partnerships, teams or priorities need someone who can get the nuances surfaced, understood, and moved forward. Turnarounds, new business, new team setups. The work that requires trust before it requires a strategy deck.
02: Marketing Transformation & Operating Models:
Most transformation efforts fail because they're designed on paper and never survive the room. I build operating models that actually hold, because I start with the people, what they need, what they're protecting, and what they're afraid to lose. Clear ownership, simpler operations, work that moves.
03: Creative Strategy & Partnership:
Great creative work doesn't die in the market. It dies in the approval process. I sit between business priorities and creative ambition and create the conditions for brave work to survive. Strategically grounded, culturally sharp, commercially effective. With its nerve still intact.
04: Founder & SME Partnerships:
The best of 18+ years building global brands, brought to your business and rallied around the reason you started it. I help founders sharpen their positioning, read the culture they're operating in, spot the blind spots they can't see from the inside, and stay relentlessly focused on the consumer and the growth that follows. Workshops, advisory, or a full reset.
05: Leadership & Career Coaching:
The hardest conversation in the room is almost always the most important one. I work with leaders and emerging talent to walk toward it, not around it. More on this, coming soon.
What My Partners Say
“Juhi was a trusted partner in delivering bold, award‑winning work at scale- across complexity, pressure, and multiple markets”
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Teejae Sonza
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Paul Soon
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Arjun Paul Vedanayagam
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Suat Ling Khoo
About Me
Leadership experience built inside complex marketing organisations, ensuring transformation and execution happen at scale, across teams and capabilities.
I've spent 20 years inside the world's most complex marketing organisations holding senior regional and global leadership roles at WPP, IPG, and Omnicom, working with brands and complies like Coca-Cola, SK-II, Unilever, Visa, and American Express across London and Singapore. I've also built and led an in-house brand studio at Coconuts Media from the ground up.
What connects all of it is the space where people, creativity, and commercial reality meet, and a knack for making that space productive, even when everything around it is messy.
I've presented at Cannes, helped bring home Singapore's first Innovation Lion, and contributed to the WPP-Coca-Cola partnership recognised as Campaign's Agency-Marketer Partnership of the Year.
Brands and Companies I’ve worked with
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